DAM Networks · Design & Editing Standard

The pre-flight for every file that leaves this studio.

Four checks — name it, build it, proof it, clear it. Run the relevant checklist before a file goes anywhere near a client. Nothing ships as Untitled(1), and nothing ships unread.

01

Name it right, once

A file you can't find or version is a file you'll re-do. Every asset follows one pattern.

The pattern

Client_Project_Asset_vNN_YYYYMMDD.ext
Never
  • Untitled(1), New, Copy, asset-final
  • Final, Final2, FINAL_final, latest
  • Spaces, & / ( ) # in the name
  • Renaming only the export, not the source
Always
  • Underscores between parts, no spaces
  • Version as v01, v02… (two digits)
  • Date as YYYYMMDD
  • Source + export share the same base name

Only rename to _APPROVED after the client has signed off in writing — that becomes the locked master.

Filename builder

Cipla_Mexohar_SocialPost_v01_20260704.psd
02

Set it up before you style it

The mistakes that reach the client start at file setup. Get these right first.

Canvas & setup — check before the first pixel 0 / 4

  • Right colour mode — RGB for screen, CMYK for print. Converting late shifts every colour.
  • Right resolution — 72–150 DPI for screen, 300 DPI for print. You can't add sharpness later.
  • Right size & bleed — exact px/mm for the placement, plus 3 mm bleed on anything printed.
  • Working from the latest brief — confirm you have the current copy doc and reference, not an old thread.

Brand fidelity 0 / 4

  • Official logo file only — never redraw or pull from Google. Don't stretch; keep its clear space.
  • Exact brand colours — use the approved HEX / Pantone from the brand kit, not eyedropped guesses.
  • Licensed brand fonts — approved typefaces at approved weights. No free look-alike substitutes.
  • Licensed images only — paid/brand-supplied stock. No watermarked or random web images; note the source.

Pharma discipline — non-negotiable 0 / 3

The designer never rewrites, moves or removes medical content. Claims, dosages, disclaimers and PI are placed exactly as approved — if it doesn't fit, flag it, don't edit it.
  • Claims & dosages untouched — match the approved copy word-for-word and figure-for-figure.
  • Symbols & references intact — ®, ™, superscript reference numbers and molecule names carried over correctly.
  • Disclaimer / PI present & legible — never cropped, shrunk below minimum, or dropped to fit the layout.

Keep it editable 0 / 3

  • Named, organised layers — someone else should be able to open your file and find things.
  • Don't flatten the master — keep a live, layered source; flatten only the export.
  • Package linked assets & fonts — so nothing goes missing when the file moves to another machine.
03

Copy & spelling — where errors get caught

Most reported errors are typed-in text. Treat every word as if it's going on a prescription.

Never retype copy from a screenshot, image or memory. Copy-paste from the approved copy document. Autocorrect silently changes drug and brand names — check it didn't.

The high-risk list — read each one twice 0 / 6

  • Brand & drug names — spelling and exact capitalisation.critical
  • Molecule / generic name — matches the approved copy.critical
  • Dosage, units & numbers — mg / ml, %, strengths, every figure.critical
  • Dates, phone, email, URL — test that links and QR codes actually open.
  • Line breaks & hyphenation — a name or dosage must not split awkwardly across lines.
  • No placeholder left — no Lorem ipsum, XYZ, TODO, or dummy figures.

How to actually catch them 0 / 3

  • Run spellcheck in the tool, then read the text aloud once — the ear catches what the eye skips.
  • Second pair of eyes — the designer never proofs their own final. The editor signs off, then it moves.
  • Compare side-by-side — final artwork next to the approved copy doc, checking word by word.
04

Clear it before it flies

The delivery gate. Every box ticked before the file reaches the client — no exceptions.

✕
Hold — not cleared
Complete the checklist below to clear this file for delivery.
0 / 8
  • Naming convention followed — built from the pattern, dated, versioned.
  • Right format for the ask — low-res PDF/JPG for review; packaged source or print-ready PDF on approval.
  • Right specs — dimensions, DPI, colour mode and bleed match the placement.
  • Proofread & editor sign-off done — the high-risk list cleared by a second person.
  • No placeholder / dummy content — nothing temporary left in the file.
  • Links, QR & URLs tested — every one opens the right destination.
  • File sensible to send — fonts embedded/outlined, heavy PDFs compressed, size reasonable.
  • Cover note written — version number, what changed, and exactly what you need back from the client.

When the gate turns green, the file is clear to send. If a client requests changes, it comes back as a new version — never overwrite an approved master.